Before analyzing various types of data collected from different social media platforms, it is critical to carefully consider the research design. A well-structured design helps ensure proper data collection, maintenance, and recording, which in turn facilitates the subsequent analysis—especially when working with large groups. Equally important is the establishment of a shared understanding of research design approaches.

Speaker's Bio
Prof. Lorna Uden is Emeritus Professor of IT systems in the department of Computing, at the University of Staffordshire She has published widely in conferences, journals, chapters of books and workshops. She is an advocate for promoting lifelong learning in problem Based learning (PBL) and neuroscience. She co-authored the book, ‘Technology and Problem - Based Learning’, published by IGI publishers. Professor Uden travels round the world to give workshops in problem Based learning and research seminars. She co-authored a book, the Future of Intelligent Transport System published by Elsevier. Professor Uden is program committee member for many international conferences and workshops. She is on the editorial board of several international journals. She is founder and editor in chief of the International Journal of Web Engineering and  Technology (IJWET) and the International Journal of Learning Technology (IJLT), published by Inderscience, UK. Professor Uden is also visiting professor to universities in Australia, Brazil, Chile, China, Colombia, Estonia, Finland, Hungary, India, Italy, Japan, South Korea, Malaysia, Mexico, New Zealand, Slovakia, Slovenia, Spain, South Africa, Taiwan and West Indies to give talks in many different areas especially in learning, teaching and research. She has been keynote speaker at many international conferences. She is the founder of the KMO and LTEC conferences. Professor Uden also been external examiner or evaluators of PhD thesis for Australia, New Zealand, India, Malaysia, West Indies, South Africa, and UK.