演講題目：Business Intelligent in PIXNET, an Empirical Case Study
演講摘要：PIXNET is the number one Chinese blog platform in Taiwan and integrates thousand millions of user-generated blogs in several domains, such as Travel, Food, Cosmetics, 3C and so on. Dozen millions of users visit PIXNET to search and read blogs on certain topics. With the browsing logs, dozen millions of user behaviors are recorded and analyzed for business intelligent purposes. The huge amount of user-generated blogs attracts dozen millions of users, and generate users’ reading log. By analyzing the logs, it has become easy to focus on the most popular products or events and track their changes by exploiting hot topics and analyzing the trend of a specific topic. In order to complete the business intelligent report, certain data mining algorithms by analyzing their browsing logs have been conducted to estimate the user profile of those non-log-in visitors, such as gender-estimation, age-estimation.